Proper Agreement

Proper Agreement: Ensuring Grammatical Consistency for Better SEO Performance

As an SEO copy editor, your main goal is to create web content that not only meets the expectations of your target audience but also satisfies the strict standards set by search engine algorithms. While creating high-quality content is essential, it`s equally important to ensure the grammatical consistency and coherence of your writing. One aspect of grammar that is often overlooked is proper agreement.

What is Proper Agreement?

Proper agreement is the consistent use of grammatical forms to show a relationship between different parts of a sentence. This includes noun-pronoun, subject-verb, and verb-tense agreement. Proper agreement is crucial for effective communication and readability, and it also plays a significant role in SEO performance.

Noun-Pronoun Agreement

Noun-pronoun agreement refers to the proper matching of a pronoun`s gender, number, and case with the antecedent noun to which it refers. For example, if the noun is singular, the pronoun must also be singular. If the antecedent is masculine, the pronoun should also be masculine. Failure to observe proper noun-pronoun agreement can lead to confusion and ambiguity, which can negatively affect your website`s SEO performance.

Subject-Verb Agreement

Subject-verb agreement refers to the agreement between the subject and the verb in a sentence. The subject and verb must agree in terms of number, person, and tense. For example, if the subject is singular, the verb must also be singular. If the subject is in the past tense, the verb must also be in the past tense. Improper subject-verb agreement can make your writing appear unprofessional and affect your website`s ranking.

Verb-Tense Agreement

Verb-tense agreement refers to consistent use of verb tenses in a sentence. Verb tense is essential for clarity and coherence, and it`s also critical for SEO, as search engines often prioritize fresh, up-to-date content. Make sure to use past tense when referring to past events, present tense when discussing current events, and future tense when talking about future events.

Why Is Proper Agreement Important for SEO Performance?

Proper agreement is important for SEO performance as it helps search engines determine the relevance and quality of your content. Search engines use complex algorithms to analyze web content, and grammatically inconsistent content can be penalized for poor quality and relevance. Proper agreement can also enhance the user experience, making it easier for readers to understand your content and engage with it.


Proper agreement is an essential aspect of grammar that cannot be overlooked when creating web content. As an SEO copy editor, it`s vital to ensure that your writing consistently observes proper noun-pronoun, subject-verb, and verb-tense agreement. This will not only enhance the clarity and readability of your content, but it will also improve your website`s SEO performance. By adhering to proper agreement, you can create high-quality web content that engages and satisfies both search engines and your target audience.